I’m sure you want to know more about me before you hire me to write for you. If we were having a face-to-face conversation, in your office or at some professional gathering, you’d ask me questions. I’ll try to answer a few of those questions immediately.
What are your qualifications as a copywriter?
I studied expository writing in college. I have written, in professional or volunteer capacities:
combat orders during Operation Desert Storm,
training materials for desert survival for Marines training at Twentynine Palms,
software usage instructions for enterprise software,
marketing (and other) reports for Coca-Cola Japan and Coca-Cola China,
white papers and case studies for my startup software company,
various legal agreements for that company, and
introductory training materials for Lisp and Arduino.
I have studied a number of courses produced and run by American Writers and Artists, Inc., the best source of training (and contacts) in copywriting.
Do you have experience in startups, software, or internet services?
My startup software company produced web content management software, and an application development platform, that could be used via PC’s and mobile phones, and intelligently manage content in multiple languages. I also have managed custom development and integration for enterprise software for global companies.
What kinds of assignments do you handle?
I am currently concentrating on writing white papers and case studies to evangelize new technologies and successful instances of use.
Do you offer consulting services?
Yes. I can
provide individual or serial articles,
plan a series of case studies and white papers around your development efforts, sales, and implementations,
review existing websites and make suggestions,
produce training materials based on instructional design methods,
deliver training to your company or customers, and
discuss other requirements you might have.
What do your services cost?
My standard rates are listed in my information packet. Please click here to download a copy. Actual fees will depend up the specific project, but you will always know the investment up front.
Who are your clients, and what do they say about your services?
I have written, and successfully used, white papers and case studies for my own software startup.
My ability to distill and communicate complex technologies and their use is routinely highly praised by students of training sessions I provide. These sessions include introduction to advanced programming languages; introduction to, and use of microcontroller-based development hardware; and strategies for efficiently studying Japanese kanji.
I look forward to adding your kind words in updates to this letter.
How long will it take you to write my copy?
This varies, and depends on the specific type and scope of the project, your urgency, and the amount of other work that requires my professional attention.
After our initial consultation, I will be able to give you an estimate, and will be happy to keep you posted on the status of a project as it progresses.
If I am booked out for a while, I will let you know immediately in case your project is urgent and you need to find someone else. I may well be able to point you to another provider.
My goal is to be up-front and professional in every communication.
What happens if revisions are needed?
Revisions are normal and not a problem. We’ll work together to understand your technology, product, or service; your customers; and your expectations. This will help me create effective copy for you. If you are not completely satisfied with the project, I will revise content to meet your specifications.
Up to two rounds of revisions are complimentary if requested within 30 days of my delivery to you of the “first final”. If a project requires more than two rounds of revisions, or revisions are requested after 30 days, there may be an extra charge.
My goals are to provide work worthy of praise (I’d love to revise my Information Packet to include words from you), and to clearly explain benefits of innovative technologies, software, and services.
Who will own the copy and other content?
I will own the copy and other content for a project until that project is paid in full, after which, the copy and content will belong to you. I reserve the right to use the copy as a work sample, unless you specify, in writing for clarity, that I may not.
How do we get started?
Let’s get in touch!
Once I hear from you, we’ll set up a free 15- to 20-minute free consultation, so I can begin to understand your needs, and the scope of any project. The “Copywriting Project Procedures” section of the Information Packet that should accompany this letter explains how I normally work.
Please contact me so that we can discuss your needs and goals, and how I can best help you meet them!
Let’s talk soon!
George P. “Jud” Taylor IX